We admire Women of Style. We believe they have a timeless presence as the winds of change blow. We remember a woman who once donned a man's shirt and trouser and, without saying a word, told us she was classic and daring at the same time. That woman declared herself. She told us she was a risk taker. She told us she was fearless. The Frances Heffernan customer holds on to that individuality. She still wants a mixture of class and chic that, over time, will evolve into her own personal fashion signature, her own expression, her own unmistakable trademark. We enter each fashion season with the understanding that confusion is all around us. Where do we enter and exit? Where is the "golden thread" to show us the way? The chaotic maze of the marketplace is filled with mandates of dictated trends, of endless runways and designers more than willing to "show us the way to truth and light". Some may welcome direction from these image makers, but at Frances Heffernan we look closer to home for inspiration. We believe that the real "truth" which creates style happens this way: from the innate creativity and resourcefulness of our customers will emerge countless expressions of style that the fashion critics could never imagine. The supporting role of Frances Heffernan is to present the elements of color, texture and pattern. Then we just sit back and admire and applaud our customer who has turned disarray into beautiful simplicity. Fashion was and always will be about change that is ultimately changeless. Style will always be about initiative, freedom and unspoken dreams. Frances Heffernan celebrates Women of Style on their journey of personal fulfillment.